It's up to brands and retailers to estabish strong, ethical sourcing requirements to ensure their tuna supply chains aren't exploiting industry workers and putting our oceans at risk.
Since the launch of our global campaign challenging the world’s biggest tuna company, Thai Union, to lead the industry toward a future of more sustainable and socially responsible tuna fishing and sourcing, we’ve been reaching masses from around the globe. From industry leaders, to canned tuna brands and fishing companies, to consumers and grocery stores large and small, sellers and buyers of canned tuna have been put on alert about the dark side of canned tuna.
Canada is an important market of Thai Union supplied products, and many popular brands sold in supermarkets across the country are linked to this sketchy tuna giant. Over the last couple of months we’ve been raising the awareness of canned tuna customers from major retail chains to your family and friends.
We’ve run magazines ads in two major retailer magazines in Canada (and the US!).
We’ve commissioned trucks with electronic billboards to drive around Toronto and vicinity warning unsuspecting tuna lovers at various supermarket chains and just strolling down the streets that it’s #NotJustTuna behind some trusted brands.
And we’ve been urging people to consult our newly updated Sustainable Canned Tuna Guide app for more sustainable tuna options. But beware, that even sustainably-caught tuna could still be linked to Thai Union, so it’s up to brands and retailers to establish strong, ethical sourcing requirements to ensure their tuna isn’t exploiting industry workers and putting our oceans at risk.
Stay tuned for more to come as we start to reveal how insidious the problem is in the Canadian market, and which big brands need to either rid their supply chains of Thai Union tuna or demand the company only provide them with sustainable and ethical tuna.